I have developed 100+ web content strategies based on market research, user testing and target audience insights.
I have 6 years of copywriting experience and 2 years of front-end development experience. I know HTML, CSS and more!
I have edited copy, page layouts and user experiences on 50+ websites to increase traffic, engagement and conversions.
A Little About Me
My content marketing career truly began when I became a copywriter at StringCan Interactive, a strategic digital marketing agency. It was here that I learned the importance of developing a data-driven strategy before you begin creating content. I witnessed firsthand how strategic thinking leads to guaranteed results, and I have embraced a strategic mindset ever since.
After 3 years of working as a copywriter, editor and content marketer, I became a content strategist at V Digital Services. In this role, I regularly conducted competitor research, keyword research and website audits to create web content strategies for 40+ clients. I also worked with freelance writers to execute each content strategy, with my main role being to edit their content for grammar, syntax and SEO.
A couple years later, I was given the opportunity to work at GoDaddy as a Marketing Operations Technologist. This new position empowered me to gain the techinical skills required to execute more complex website strategies. In my current role, I build new pages and modules, implement user tests and personalized content, and troubleshoot bugs on GoDaddy.com.
Over time, I hope to strengthen my front-end web development and technical skills while always maintaining my user research and content strategy skills. As a result, I will be capable of managing and optimizing the full website experience.