In July and August of 2018, I partnered with Customer Experience Strategist Tony Quiroz to lead and facilitate an Empathy Mapping workshop for the Phoenix Design Thinking & Innovative Collective meetup group.
The purpose of this workshop was to help meetup attendees understand what empathy mapping is and how to use it with their teams. 53 people from around the Valley attended the meetup.
We really wanted to provide attendees with a real-world example of empathy mapping, so we established a realistic goal for the empathy mapping activity. This goal was to answer the following question: