user testing


Read about how my multi-disciplinary team worked together to increase user engagement and click-through-rates on the website.

User Testing, Web Development


Empathy Mapping Meetup

Find out how I went about teaching the concept of empathy mapping, and how I helped create a successful workshop for practicing the technique.

User Research, Public Speaking

How to Sell Your Car to a Dealership infographic Design Edit

V Digital Services

Find out how out I increased the ROI of digital content by developing new content products and processes for V Digital Services' content team.

Content Strategy, Business Development

Capture (Part 2)

See how I made a long-lasting, positive impact on client retention by researching user frustrations and improving the product experience.

User Research, Content Creation (Part 1)

Read about how I leveraged user insights and audience segmentation to attract and convert's ideal target audience.

User Research, Content Creation