Recruiting.com sells a Candidate Relationship Management (CRM) software that enables clients to review, manage, and communicate with their job applicants. I was hired in 2008 as a Content Marketing Specialist.
The company chose to hire a Content Marketing Specialist mainly because they were experiencing the following problems:
- Recruiting.com CRM users often needed assistance with using the CRM software
- The Client Services team received too many questions from users
- CRM users grew to dislike the product and brand, which contributed to turnover
Thus, I was responsible for creating useful, informative content that could increase CRM user satisfaction and decrease support calls and emails.