My Resume
Professional Experience
GoDaddy
Marketing Operations Technologist | Apr. 2018 - Present
- Responsible for maintaining and optimizing 25+ international GoDaddy.com webpages
- Collaborated with Product Owners, UX Specialists, Copywriters to implement 50+ user tests
- Built/rebuilt 40+ fully responsive webpages in GoDaddy's CMS (Sitecore)
- Used advanced problem-solving and technical skills to resolve bugs and build new content
- Executed our team's monthly KPI reporting and helped revamp our reporting process
V Digital Services
Senior Content Strategist | Nov. 2017 - Apr. 2018
Content Strategist | Dec. 2018 - Apr. 2018
- Managed a portfolio of 40+ clients in various B2B and B2C industries
- Interviewed clients to understand their goals, pain points, customers, brand, etc.
- Conducted 100+ website & competitor audits to identify website content gaps
- Presented content audits, strategies and KPIs to key stakeholders
- Created and managed the execution of 300+ digital content strategies
- Edited 100+ pieces of content every month for grammar, flow, SEO, and engagement
- Developed the Content Department’s first formal training materials & procedures
- Trained and mentored 10+ freelancers and 3 content strategists
- Developed, tested and presented 5 new visual content products for our clients
Family 2.0
Ghostwriter | June 2016 - Dec. 2016
- Wrote a 300+ page manuscript for StringCan Interactive’s CEO
- Created a book outline and chapter outlines for effective storytelling
- Regularly interviewed the CEO to gather facts for each chapter
- Edited each chapter for grammar, syntax, voice and flow
Recruiting.com
Client Success Coordinator | Sept. 2016 - Dec. 2016
Content Marketing Specialist | Oct. 2015 - Oct. 2016
- Analyzed Recruiting.com's KPIs, user behavior and competitors to identify content gaps
- Wrote and edited strategic B2B webpages, blogs, and whitepapers
- Created 10+ data-driven case studies to showcase our clients’ success stories
- Developed and executed email marketing campaigns; increased leads by 22% in one year
- Wrote, edited and designed 40+ Recruiting.com CRM product help guides for new clients
- Interviewed clients to understand their brands, recruiting pain points, and unique offerings
- Worked with web designers to create 20+ sitemaps, wireframes and career sites for clients
StringCan Interactive
Content Producer & Editor | Dec. 2014 - Oct. 2015
- Created monthly reports for 20+ clients to monitor KPIs and identify new opportunities
- Developed and executed strategic content marketing editorial calendars for clients
- Wrote and edited SEO-optimized webpages, blogs, articles, social posts, etc.
- Helped develop personas, customer journey maps and digital marketing strategies
- Edited digital marketing strategy presentations for grammar, syntax, flow, etc.
Internships
StringCan Interactive
Copywriter | Aug. 2014 - Dec. 2014
ABC15
Web Content Producer | Aug. 2014 - Dec. 2014
MarketingWorx PR
Content Marketer | Jan. 2014 - Aug. 2014
Education
Arizona State University
Bachelor's Degree in Journalism & Mass Communication (3.9 GPA)
Rapport Leadership International
Leadership Breakthrough 1 & 2 Graduate
Google Analytics Certification
Attained in 2018
Hard Skills
User Research
User Testing
Data Analysis
Web Content Strategy
Copywriting
Content Editing
SEO
Inbound Content Marketing
Website Editing
Troubleshooting & QA
HTML
CSS
JavaScript
Python
SQL
Soft Skills
- Strategic thinking
- Critical thinking
- Learning new tools quickly
- Written & verbal ommunication
- Presenting to stakeholders
- Training and leading others
- Time management
- Project management
- Problem solving
- Passionate and goal driven
Tools
- Google Analytics
- Google Suite
- Adobe Suite
- UserTesting.com
- Split IO
- Redpoint
- WordPress
- Sitecore
- HubSpot
- SEMRush
- Jira
- Salesforce
- VS Code
- SQL Server