Professional Experience

GoDaddy

Marketing Operations Technologist | Apr. 2018 - Present

  • Responsible for maintaining and improving 25+ international GoDaddy.com webpages
  • Collaborate with Product Owners, UX Specialists, Copywriters to implement user tests
  • Use advanced problem-solving and technical skills to implement page updates & tests
  • QA GoDaddy.com page updates and user tests for accuracy, functionality, SEO, etc. 
  • Facilitate team discussions to eliminate silos, iterate quickly and meet deadlines
  • Use UsabilityHub.com and UserTesting.com to edit and analyze user tests

V Digital Services

Senior Content Strategist | Nov. 2017 - Apr. 2018

Content Strategist | Dec. 2018 - Apr. 2018

  • Managed a portfolio of 40+ clients in various B2B and B2C industries 
  • Interviewed clients to understand their goals, pain points, customers, brand, etc. 
  • Conducted 100+ website & competitor audits to identify content gaps 
  • Collaborated with teams to create and execute 300+ digital content strategies 
  • Presented content audits, strategies and KPIs to key stakeholders 
  • Edited content for grammar, flow, SEO, relevancy and engagement 
  • Recruited and interviewed freelancers and content strategists for hire 
  • Developed the Content Department’s first formal training materials & procedures 
  • Trained and mentored 10+ freelancers and 3 content strategists 
  • Developed, tested and presented 5 new visual content products

Recruiting.com

Client Success Coordinator | Sept. 2016 - Dec. 2016

Content Marketing Specialist | Oct. 2015 - Oct. 2016

  • Interviewed clients and their employees to develop employment brands 
  • Conducted audits and user tests to identify content optimization opportunities 
  • Worked with Web Designers to create 20+ sitemaps, wireframes and websites
  • Created 10+ data-driven case studies to communicate our clients’ success stories 
  • Wrote, edited and published pages, e-books, product help guides, etc. 
  • Used inbound content marketing techniques to increase traffic by 48% in one year

StringCan Interactive

Content Producer & Editor | Dec. 2014 - Oct. 2015

  • Wrote & edited website copy, landing pages, blogs, articles, social posts, etc. 
  • Created monthly reports to monitor KPIs and make strategic recommendations 
  • Used SurveyMonkey.com to create, edit and analyze user surveys 
  • Helped develop personas, customer journey maps and digital marketing strategies 
  • Edited digital marketing strategy presentations for grammar, syntax, flow, etc.

Family 2.0

Ghostwriter | June 2016 - Dec. 2016

  • Wrote a 300+ page manuscript for StringCan Interactive’s CEO 
  • Created an official contract to protect both parties involved 
  • Devised a strategic process for completing the manuscript successfully and on time 
  • Maintained effective communication with business partner to gather facts, provide project updates, receive feedback and keep the project on schedule

Internships

StringCan Interactive

Copywriter | Aug. 2014 - Dec. 2014

ABC15

Web Content Producer | Aug. 2014 - Dec. 2014

MarketingWorx PR

Content Marketer | Jan. 2014 - Aug. 2014

The Blaze 13:30 AM

Radio Producer & Anchor | Aug. 2013 - Dec. 2013

Education

Arizona State University

Bachelors Degree in Journalism & Mass Communication

Rapport Leadership International

Leadership Breakthrough 1 & 2 Graduate

Hard Skills

Content Strategy
90%
Content Marketing
75%
User Research
70%
User Testing
60%
Data Analysis
60%
Persona Creation
60%
Empathy & Journey Maps
50%
Wireframes & Sitemaps
50%
Interviewing
80%
HTML & CSS
50%

Soft Skills

  • Learning new skills quickly
  • Communication
  • Active Listening
  • Presenting to groups
  • Training & Leading others
  • Time management
  • Project management
  • Problem solving
  • Passionate and goal driven

Tools

  • Google Analytics 
  • Google Suite
  • Adobe Suite
  • UserTesting.com
  • UsabilityHub.com
  • Qzzr.com
  • SurveyMonkey.com
  • CrazyEgg.com
  • Redpoint
  • WordPress
  • Sitecore
  • HubSpot
  • SEMRush
  • Jira